Drove 17 hours for 2.38 minutes
So when an eclipse happens you don't simply stay home, you go and meet it where it's at it's best. I drove way too long to see something way too short and it was very worth it. Did I mention the waffle house?
It was worth it.
Worcester, Massachusetts to Madisonville, Tennessee takes roughly seventeen hours of travel time give or take. Was it worth the hype or at least the many stops to Waffle House that I had envisioned?
A few years ago a friend said that we should go see the eclipse and that it was crossing the United States. I said sure, why not; it was so far in the future where any decision should always be a unwavering yes. Time went by, I forgot about the eclipse and then I started seeing all the news stories about the eclipse, hmmm.. maybe this is something I should check out.
My friend Pat called me up and asked if I still wanted to go down south. I checked my calendar to which I am married to one way or another and for whatever reason the stars had aligned to allow this venture. I called another friend Chris and invited him, perhaps against protocol but this is an eclipse and protocol is more so a grey area.
We took two cars loaded to to the brim with gear, well mostly loaded; we had to make room for gas station treats like gatorades and many other processed affections. Driving down eighty one south was fast, slow, hectic and mundane. Most cars went with the flow while others would cross perilously through cracks in the traffic pattern to what they assume is saving them around an hour of time. The best part of these fast and furious drivers was finding them only five cars away as we hopped off a highway.
Quick mention of our juvenile behavior. While we were traveling south we noticed many race car enthusiast around. We up north don't particularly focus on those types of sports and most often drive the flow of traffic as close to the speed limit as possible... give or take. We ran into a very entertaining way to pass the time during these long stretches of driveway. I'll mention a particular encounter which gave us great joy. A blue Toyota Prius had rocket fuel in it's tank and was pushing through traffic very aggressively, Chris and myself happened to be talking on the phone, albeit coordinating as most might do while caravanning. We simply created large gaps that looked enticing for those who might want to overtake our cars as well as the ability to stay together by slowing down or speeding up on marks to push our car back into a spot we needed to be. But for some reason every time our friend the blue Prius throttled up to those gaps we had created they would mysteriously disappear, when I say gap I really mean two or three car lengths or less. It was as simple as myself letting off the gas and Chris pulling up to meet me. We continued this for many many many many exits. When we finally freed the Prius from our speed limit fearing ways I allowed the driver to see me aloof drinking a little bit of my leftover Starbucks as I pretended not to look. I've also found that letting my arm hang out the side of my vehicle with my hand surfing the air alongside makes many who tailgate very happy.
Honorable mention to the Riverview Inn hotel where we stayed the night before the eclipse. It was a first floor room which was nice. The cigarette burns in the comforter was a nice tough as well as hair on the shower walls. Pulled back the bedsheets to find the same long hair that was adorned on the shower walls in the bed. When we headed out for dinner we found that the backdoor did not lock, there was a latch at the top which would allow the door to be opened several inches. We barricaded the door for a little piece of mind, the desk chair and an ironing board kept the room slightly more secure. Some of the ceiling tiles had been painted in the room along with the trim but only half finished and the room smelled like smoke. Postive note, the AC worked and the blowup mattress that we brought along worked wonderfully.
Arriving early in the AM hours to Kefauver park we found parking easily after being directed to the back of a field which didn't seem quite reflective of the moment we were about to experience. We made our way to a smaller parking lot adjacent to the main street and a few dozen steps away from the bathrooms. The park had a lake which primarily housed algae and it has been suggested.. fish. Some of the parks and rec had managed to get vendors in for this event to sell t-shirts, viewing glasses, drinks and bbq.
I put up the drone a few times to get the full view of the park as we waited around six hours for the eclipse to begin. We got to know our neighbors a bit better as we sat underneath a pop-up canopy we had purchased the day before. Early afternoon the eclipse finally began, everyone remarking, cheering and discerning stares upwards didn't push us any quicker to shoot a sliver taken out of the sun.
The eclipse happened slowly, very slowly, three hours slowly. It was hot out too, didn't mention that yet; low nineties. We had set up all of our gear now, drone was out, tripod and cameras positioned. The sun was positioned high in the sky, we laid on our backs and arched our necks while tilting our gaze through the viewfinder to focus each time on each subtle movement.
The week leading up to this event was laden with how-to youtube videos, articles and other periodicals on how to view the eclipse which I will sum up here. Don't look at the sun, just look at it through the glasses, don't bother taking photos, use a solar filter if you do take pictures, don't look at the sun, ND filters won't work and what equipment will and won't work. Here's what we did with that info... pretty much nothing. We knew about solar filters, we brought some big lenses, big tripods and plenty of snack food. When you're photographing a T-Rex or a trans-dimensional being doing a backflip then it doesn't matter much which camera or lens your using. The same goes for the eclipse, you have a big enough lens and something to put in-between there to darken it then chances are you're going to get a pretty damn good photo.
So I had never really taken photos of the sun before, never attempted or enough had the thought cross my mind. The most interesting thing I found was being able to see the sunspots across the sun. You knew you had the right exposure when you had a yellow center and orange rind protecting that. We took photos of this smaller and smaller crescent as we neared the main attraction, full totality.
The eclipse started to near totality, the shadows grew sharper, the light stranger; almost desaturating and dulling everything. These details couldn't really be captured with a simple Iphone because of the ISO compensation that is employed through Iphone magic. The light dimmed further and my car's headlights and taillights turned on, we got our signal to focus more. I started shooting by just pressing the buttons as quick as possible, sliding my thumb across the back wheel of my camera adjusting the aperture and snapping photos as I did so. Alternating with shutter speed the same way as I fired off photos. We only had two minutes and thirty eight seconds in our location to get these once in a lifetime photos. The best photos would be taken at the beginning and end of totality showing the beads and the diamond ring of the eclipse. The totality ended and each minute or two we had to slightly adjust our settings to recalibrate the exposure. Once I was back to getting the golden orange of the sun once again I relaxed on my duty of photos.
We slowly packed up, picked up, parted ways and shipped out. The rest of the story is packed highways, slow meanders down backroads and a much better hotel room. Thanks for reading my story.
Business cards and why mine is the best.
So I posted the design of my new business card and everyone had great feedback on it. I wanted to write about my design choices a bit more and explain myself and not have it get lost within the thread. So here's some of my marketing choices and design choices wrapped up together. This blog has cost me two Venti Cafe Mochas from Starbucks btw.
Here's a few business cards i've put together. You can see the evolution of my design.
Brace yourself for a long winded rant about my business cards. You kinda asked for it... those were a lot of Facebook comments.
So Zazzle who I typically use for my business card had a little bit of a trimming mishap when producing my cards. They upgraded some of their behind the scenes editing software and it ended up pushing some of my text outside the cut lines. So this mishap meant they took care of me with credit and that allowed me to go back and readjust the cards. Additionally the thickness or weight of the card was so thick that during the cutting process the sheets shifted slightly. I had text very close to the edge and it showed any slight deviation. I only noticed it while dropping off a set of business cards.
I do want to preface this all with Zazzle is awesome. I've used other companies and I really have had good experiences with this company. The customer service is always top shelf. There has been times where I've made a mistake and other times where they've made a mistake. They have humans who work there and it turns out humans can make an occasional mistake, totally okay with that. I've had soo many people message with me various other companies that they use and I have to decline the help because I really do love this company and the fact that I have everything all ready and designed for print here. So with this current mishap Zazzle took care of me and just recently sent me an additional box of cards which was done unpressured and just a show of appreciation. So I ended up with double the amount of cards. I've been using Zazzle since I started my photography business and it's nice to have a steady supplier like them.
So I've put this out to my friends on Facebook, the designing of my card. I was mostly looking for feedback on my red hat that I want to include. I've spent a lot of time designing my card to stand apart from everyone else. Typically everyone does the same exact thing. Name, Phone, E-mail, logo and maybe a slogan. Think about how many business cards look exactly the same.
The design of my business card has been the same with minor adjustments over the past five years. One side is always a large image of my logo, large enough to read if it's on the ground or a table. I've chosen the chubby size cards instead of the standard for two reasons, it stands out and doesn't fit behind other cards nicely. The second reason is it's different, it's usually been a tear-proof material which is always an interesting challenge to my clients to tear it up.
So I appreciate everyones input for the cards. Some of the advice I totally understand. Use a beautiful image you've shot, use this font, why is the phone number so big. This is not a card which I've put together quickly. It's been made to stand out from the pack. A thousand cards will probably last me most of the year. Brides and grooms who typically end up with my card end up with it because they are in my office. Most people are finding me on Google, Facebook, Instagram or a random phone call. If these were being used for a wedding expo I would probably have something a bit different.
One of the biggest things with photographer is everyone happens to use a camera aperture for a logo (myself included, guilty). So I changed my logo a year or two back to something a littler bit more reflective of who and what. It now includes the words wedding which is my focus. I also have the dot come in the logo as well so now I don't have to do any additional dot come references elsewhere in the card. The main goal of my card is for it to stand apart from everyones no matter what business's card it's next to. My business name was believe it or not an AIM handle back in 1996 which was unity1818. Unity is an Operation Ivy song, not a Queen Latifah jam. It ended up as a placeholder for my website because I eventually needed one. Unity happens to work as a name for a business name but unity photography is actually taken by another photographer named Ken who I've actually met in real life. Anyways the reason I mention this is logos are hard and also very much essential to pull together a website, business card and any branding you may want to do. I didn't get to do anything cute like Two cranes photography or jumping cat photo. I based mine off a teenage Aol Instant Messenger name.
The giant phone number is something that takes people a second to grasp sometimes. I've had lots of people pick it up and say what is this and then it clicks. Then I have a few different sentences fit above, in-between and below the giant phone number. So whoever has already picked up my card because they don't understand the giant numbers at first and now they're reading all these sentences i've put on my card which is done is a very small font. So they've spent anywhere from fifteen seconds to twenty seconds reading this side of my business card. I just times myself doing it from picking it up and skimming through everything.
TEXT LISTED CURRENTLY ON MY BUSINESS CARD
Follow me on Twitter, Instagram, Pinterest, Google+ and Facebook. Visit my website to find all my social media links.
Wow, this is a very impressive business card. Thank you, I agree. If you find this impressive then wait until you see my photos.
The number on this card is my phone number. Please visit my website to send me a more formal message.
Don't lose this card. Int has your future wedding photographer's contact info on it.
There is a rhyme to my reason.... is that even a saying?
So think about how long it takes for you to usually comprehend information on anyones business card. You look at a logo, an address maybe, hours possibly, phone and e-mail. I've already gotten almost twenty seconds of someones time. I've told them where they can find my social media links. I've directed them to my website to send me a message. I personally don't like a random e-mail from someone with a simple sentence "HOW MUCH" "WHAT ARE YOUR PACKAGES". So I love to direct people to my website where I have a proper contact form and more importantly all the information. I've also included a little bit of my humor by saying how impressive the business card is. If you didn't get what the numbers were or skipped over the numbers in favor for a full sentence then it's explained here with the above text. I've also told them how important the card is and not to lose it, it has your future wedding photographers info on it. Okay, that last sentence is a little cocky but it's cool, I know I rock.
So if you found this card and and saw all this information you would be able to get a quick snippet of who I am, personality wise possibly. As a wedding photographer i'm the person you'll have the most contact with during a wedding day. I'm literally with a bride all day long give or take some distance. The big thing I try to convey when I meet a bride and groom is the attitude of easy going. I'm very easy going, in fact most of my meetings i'm wearing that red hat and a hoodie. More meetings happen in the winter time. I'm also friending all of my brides and grooms on Facebook at some point. Since i'm spending the entire day with someone it totally benefits me to keep them in a good, relaxed and happy mood. Some of that comes from the informality of most of my approaches. I have brides contact me at eleven at night with a simple question or on Facebook on a Sunday afternoon. I'm very accessible and I make sure the bridal couple knows this. My goal is to have it feel like a friend is shooting your wedding.
With my current design i've chosen to remove some of the text to focus more on branding myself with my favorite object, a red hat. Affectionally worn for the past six years solid or so. I'm regularly recognized everywhere for this hat. Currently it's a red winter hat from American Eagle but i've also had many other variations of this red hat. I can't really wear baseball caps when I shoot outdoors and fedoras or these winter caps have always hung around me. I've actually gotten to meet a lot of my Facebook friends in public because they spot me somewhere in Worcester, Boston, NYC. It's a very bold color and my attire doesn't really have to match the hat. What i'm doing by including the red hat with my business cards are training anyone who ends up with this card to eventually be able to spot that exact red hat. Think about it. You have this random card with a red hat, phone, name, wedding photographer and you see a random photographer with the same exact hat. Chances are you are going to come up and say hi and tell me about how you ended up with the card.
I'm going to meander a bit, follow along.
So beyond wedding photography I actually do a number of things. One of those things being web design. When I meet someone who asks for photos or video the first thing I ask is what it's being used for. They tell me they want to put it on their website or Facebook. The next question I ask is to see their website and from there I see their website is angelfire or geocities hosted (antiquated reference, totally worth googling). So from there I talk to them about web design in addition to photos. So I can put togethers someone website pretty easily with a few photos and rearranging information. Here's the other thing I do, consulting work.
What is consulting work as it applies to you? Okay, thats a question being asked to me if that didn't make sense there. What I do is interview a business owner and pull out content to add to their website. Often times while explaining things it leads to other questions which inadvenrtuly conclude with a change in their own business's infrastructure. One of the best questions you can ask someone is "What would this look like if it were easy". It's a question you can ask any business owner. It helps them identify a problem area and provide the easiest solution and then we can work on the actual route to getting there. I also will call out an weak areas in their dealings and suggestions I may have to changing routine.
So I deal with many different businesses and these owners all happen to be around Worcester and Boston and every once and awhile I get recognized in a Starbucks or while on the job shooting somewhere. I'm training everyone as well as brides, grooms to recognize and associate the red hat with Michael Hendrickson, wedding photographer.
I have time.
So hopefully everyone will understand my reasoning a little bit better now. It's not simply a harsh design choice. I've slowly evolved it from the very simple to the more complex. My goal with my cards are to stand apart from everyone and I fear being similar to everyone else will make me blend a little too much. I've spent a few minutes to design some of what everyone's asked for in a business card just to appease some.
I've made a few quick mock-ups of what some think would make a good business card. I've also reverted the size back to a standard business card size. This is not a dig on anyone. This is suggestions i've gotten on the initial thread on Facebook as well as in private messages.
Okay. So here's my final design. I did put some thought into this. If you've read this entire blog then hopefully you've fell on my side of the wall.
How to be a successful photographer.
Want to be a successful photographer? The key to success is pretty simple, this is the speech I give everyone who asks me how to make money as a photographer or how to become a professional photographer.
So I just spent the past hour writing this blog out and decided that It dragged on too long. It didn't have a point or it touched on too many. I'm going to make this clear, simple and short. I have given this speech to multiple people who ask me how to get into photography. I get asked quite regularly to take people on as an assistant or to bring them to a wedding i'm shooting or show them how to make money with photography. This is what I tell them.
If I was a painter, a mason or made money doing carpentry I would pour all of my efforts into it. I would have the best brushes, watch videos on painting, try out different canvases, learn to make my own canvases. I would make sure everyone knew I was a painter, I might even have my own studio space just to paint. I have all the coolest painters clothes, aprons, gloves, hats to keep my hair out of my face. I have a cool logo that lets people know i'm a painter with my name in it and website. I would also write about my paintings, enter them into shows. I would make sure I was on all social medias and I would pay someone to scan or get copies of my paintings online to share with everyone. I would make shirts and broadcast what I do. Everyone would want to come to me to have a painting done because they know i'm a painter because that's all I talk about. You could find all the books on my shelf have a common theme, painting. My instagram would feature my own paintings and a link to my website which has my work and also ways to purchase my paintings. I also would love to go to Meetup.com gatherings to meet other painters. My good friend is also a painter from Boston and we talk a few days a week on the phone and he does some things similar to me and some different things from me but we both love painting regardless. We regularly talk about how to price our work and what people will pay for it and what's fair and how to treat people who don't pay. I would also be doing some work for charity with my paintings, maybe a themed project to help support a group, cause or person. When I do charity work, that gets shared on social media and talked about and every once and awhile my name will get thrown out to a commissioned painting or a series that someone will auction on. I love to go see famous painters speak as well and I always check in to whatever place i'm at to brag about my painting related activities.
If you truly love what you do and want more of it then show the world. Focus all of your efforts on it, leap without looking, live without the money and success and know that it's coming and it will. I'm where I am right now because i've made sacrifices with my time, money and relationships. I have had multiple people over the years tell me that it won't work and that you can't make money being a photographer. When I hear this all I can think of is how sweet it will be when i'm sleeping in or in a foreign city while they are scheduled to be sitting in a cubicle in front of a computer for the foreseeable future.
I love what I do and wouldn't change a thing. I wouldn't have the friends I have, the life I have without buying that first camera, without shooting that first wedding, I regularly take all of my profits and roll them back to equipment costs and take work off and go on a "vacation" where i'm just taking photos so I have interesting stuff to share on social media. I also give up time with friends and family to spend with strangers taking their photos.
In the end i'm doing something important, i'm capturing memories that someone will have forever.
Project and the lack of.
I'm looking for new projects to do, maybe a 365 project or maybe just a 30 day project. It's hard to pick something and stick with it while theres so much out there to do. This is my kick in the butt to do something, I want to show you something interesting.
So i'm trying to figure out something meaningful for me. I love photography, I love capturing weddings and families and providing a real attachment to those memories. But on the flip side I haven't done anything for myself lately in the artistic side of things. I want to put together something just for me.
So hopefully sometime soon, in the next few months i'll be posting about my new project. I'm just writing this now in the hopes that I guilt myself and pressure myself into some artistic sort of project. :)
It's very tempting to do a 365 day project but what of. I'm trying to make more time for my photography, sometimes my day job gets in the way. Recently I have been making more time though for it and getting out to shoot.
(Update from 1 month later, still no word on an awesome project haha)