I made the bride's daughter cry
Soooo before you get mad at me, I didn't do anything wrong. While taking photos a waitress yelled at me and afterwards the bride's daughter (9 years old) was absolutely certain this waitress would kick everyone out and cancel the wedding. Here's the story.
Okay. Now that i've link baited you i'll quickly tell you I didn't do anything wrong. Okay now that we've got that settled I can continue with the story. I also did get my bride's permission to tell this story because I didn't want to come off as mean in any sense or be disrespectful to anyone. I'm not going to name this venue and if you recognize it then you know they have amazing prime rib and corn fritters. I have shot many weddings here as well as my first wedding and I will be back.
So first off, me and the bride's daughter totally hitting it off. She's nine years old and I took the time to help her find some things in a Where's Waldo type of book at the hair salon and I let her use my camera. When we arrived at the wedding venue (I'm not going to use their name here because I really like them) I started doing detail photos while the bride ran around and made sure everything was in order. I asked my bride's daughter is she wanted to come and hang out with me while I do photos and carry the veil.
My little assistant came with me while I hung the dress all around the property but there was no area that was really conducive to what I was looking to do. Inside and outside I only found a few spots but nothing that blew me away.I found one spot that worked amazingly, from a chandelier by the front entrance. I hung it, tipping the lights sideways a bit but the dress was light and no troubles. I took a few photos and it looked amazing. I decided to have Sam stand in a chair next to the dress and maybe some directly behind it. I had her on a chair and I was instructing her not to touch the dress whatsoever because of the chandelier. Just as I was doing so a nineteen year old waitress rushes over with her hands up saying "I'm sorry, I just, I, you can't, sorry, you can't" to which I replied we'll just be a few more minutes and then we'll be out of your way. She then started to reach for the wedding dress which I grabbed before she could touch it. We stood there in a small stale mate and I explained that I just needed to get a few photos and I would be leaving the area and she said that I couldn't hang the dress there (several employees had walked by me or watched me prior to this). She pointed out two places where I could hang the dress. One being on a coat hanging area with high chairs and the other by the front podium where there was no place to hang it.
I pointed out those to areas and questioned them, over there??? She eventually walked away very quickly and I was left alone with Sam. I walked back over to rehang the dress and continue with my photos and was blocked by Sam. Sam told me "No! The lady said you can't" to which I replied, yea I know but it's okay. So I moved into position again but was blocked by Sam "She said no". Now i'm being impeded from doing my job. So I got down and tried to explain to her that the worse thing that can happen is I get yelled at again. I tell her that i'm going to be taking the photos that her mom will have for the rest of her life and I have to make them as perfect as I can. Now Sam is actively trying to take the wedding dress fro me.
A family member of Sams comes in the front entrance and says hi to both of us. I ask if they can take her upstairs so that I can finish taking photos. She stands there with arms crossed. She is unresponsive to her Aunt and Uncle. I ask if she doesn't want me to take photos of the dress, she is quiet with arms still crossed "Do you not want me to hang the dress up" yessssss. Tears start to drip down her face so I say "Okay i'm going to go take photos over here, but you have to head upstairs okay". So she leaves and I walk over and rehang the dress and get a few more photos.
Afterwards I head up to put the dress back and my bride is there to greet me. She says "So you made my daughter cry...". She then follows up with telling me that she talked to Sam and that for the money she paid me and also the venue that I can do whatever I want and that's what i'm paying for. So Sam thought that the nineteen year old waitress was going to cancel the wedding and kick everyone out. I did talk to the coordinator for our wedding and she said she was aware of what happened and it wasn't a big deal at all and was fine with it.
My main goal at any wedding is maybe not following all the rules but instead getting the best photos I can without being too disruptive. I'm always on the bride and groom's side and am looking to do the best I can do. I've included some photos of the dress below, I did only take a few shots inside of the dress.
See if you can pick out which photo I designed and shot and which one was suggested to me.
B
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Business cards and why mine is the best.
So I posted the design of my new business card and everyone had great feedback on it. I wanted to write about my design choices a bit more and explain myself and not have it get lost within the thread. So here's some of my marketing choices and design choices wrapped up together. This blog has cost me two Venti Cafe Mochas from Starbucks btw.
Here's a few business cards i've put together. You can see the evolution of my design.
Brace yourself for a long winded rant about my business cards. You kinda asked for it... those were a lot of Facebook comments.
So Zazzle who I typically use for my business card had a little bit of a trimming mishap when producing my cards. They upgraded some of their behind the scenes editing software and it ended up pushing some of my text outside the cut lines. So this mishap meant they took care of me with credit and that allowed me to go back and readjust the cards. Additionally the thickness or weight of the card was so thick that during the cutting process the sheets shifted slightly. I had text very close to the edge and it showed any slight deviation. I only noticed it while dropping off a set of business cards.
I do want to preface this all with Zazzle is awesome. I've used other companies and I really have had good experiences with this company. The customer service is always top shelf. There has been times where I've made a mistake and other times where they've made a mistake. They have humans who work there and it turns out humans can make an occasional mistake, totally okay with that. I've had soo many people message with me various other companies that they use and I have to decline the help because I really do love this company and the fact that I have everything all ready and designed for print here. So with this current mishap Zazzle took care of me and just recently sent me an additional box of cards which was done unpressured and just a show of appreciation. So I ended up with double the amount of cards. I've been using Zazzle since I started my photography business and it's nice to have a steady supplier like them.
So I've put this out to my friends on Facebook, the designing of my card. I was mostly looking for feedback on my red hat that I want to include. I've spent a lot of time designing my card to stand apart from everyone else. Typically everyone does the same exact thing. Name, Phone, E-mail, logo and maybe a slogan. Think about how many business cards look exactly the same.
The design of my business card has been the same with minor adjustments over the past five years. One side is always a large image of my logo, large enough to read if it's on the ground or a table. I've chosen the chubby size cards instead of the standard for two reasons, it stands out and doesn't fit behind other cards nicely. The second reason is it's different, it's usually been a tear-proof material which is always an interesting challenge to my clients to tear it up.
So I appreciate everyones input for the cards. Some of the advice I totally understand. Use a beautiful image you've shot, use this font, why is the phone number so big. This is not a card which I've put together quickly. It's been made to stand out from the pack. A thousand cards will probably last me most of the year. Brides and grooms who typically end up with my card end up with it because they are in my office. Most people are finding me on Google, Facebook, Instagram or a random phone call. If these were being used for a wedding expo I would probably have something a bit different.
One of the biggest things with photographer is everyone happens to use a camera aperture for a logo (myself included, guilty). So I changed my logo a year or two back to something a littler bit more reflective of who and what. It now includes the words wedding which is my focus. I also have the dot come in the logo as well so now I don't have to do any additional dot come references elsewhere in the card. The main goal of my card is for it to stand apart from everyones no matter what business's card it's next to. My business name was believe it or not an AIM handle back in 1996 which was unity1818. Unity is an Operation Ivy song, not a Queen Latifah jam. It ended up as a placeholder for my website because I eventually needed one. Unity happens to work as a name for a business name but unity photography is actually taken by another photographer named Ken who I've actually met in real life. Anyways the reason I mention this is logos are hard and also very much essential to pull together a website, business card and any branding you may want to do. I didn't get to do anything cute like Two cranes photography or jumping cat photo. I based mine off a teenage Aol Instant Messenger name.
The giant phone number is something that takes people a second to grasp sometimes. I've had lots of people pick it up and say what is this and then it clicks. Then I have a few different sentences fit above, in-between and below the giant phone number. So whoever has already picked up my card because they don't understand the giant numbers at first and now they're reading all these sentences i've put on my card which is done is a very small font. So they've spent anywhere from fifteen seconds to twenty seconds reading this side of my business card. I just times myself doing it from picking it up and skimming through everything.
TEXT LISTED CURRENTLY ON MY BUSINESS CARD
Follow me on Twitter, Instagram, Pinterest, Google+ and Facebook. Visit my website to find all my social media links.
Wow, this is a very impressive business card. Thank you, I agree. If you find this impressive then wait until you see my photos.
The number on this card is my phone number. Please visit my website to send me a more formal message.
Don't lose this card. Int has your future wedding photographer's contact info on it.
There is a rhyme to my reason.... is that even a saying?
So think about how long it takes for you to usually comprehend information on anyones business card. You look at a logo, an address maybe, hours possibly, phone and e-mail. I've already gotten almost twenty seconds of someones time. I've told them where they can find my social media links. I've directed them to my website to send me a message. I personally don't like a random e-mail from someone with a simple sentence "HOW MUCH" "WHAT ARE YOUR PACKAGES". So I love to direct people to my website where I have a proper contact form and more importantly all the information. I've also included a little bit of my humor by saying how impressive the business card is. If you didn't get what the numbers were or skipped over the numbers in favor for a full sentence then it's explained here with the above text. I've also told them how important the card is and not to lose it, it has your future wedding photographers info on it. Okay, that last sentence is a little cocky but it's cool, I know I rock.
So if you found this card and and saw all this information you would be able to get a quick snippet of who I am, personality wise possibly. As a wedding photographer i'm the person you'll have the most contact with during a wedding day. I'm literally with a bride all day long give or take some distance. The big thing I try to convey when I meet a bride and groom is the attitude of easy going. I'm very easy going, in fact most of my meetings i'm wearing that red hat and a hoodie. More meetings happen in the winter time. I'm also friending all of my brides and grooms on Facebook at some point. Since i'm spending the entire day with someone it totally benefits me to keep them in a good, relaxed and happy mood. Some of that comes from the informality of most of my approaches. I have brides contact me at eleven at night with a simple question or on Facebook on a Sunday afternoon. I'm very accessible and I make sure the bridal couple knows this. My goal is to have it feel like a friend is shooting your wedding.
With my current design i've chosen to remove some of the text to focus more on branding myself with my favorite object, a red hat. Affectionally worn for the past six years solid or so. I'm regularly recognized everywhere for this hat. Currently it's a red winter hat from American Eagle but i've also had many other variations of this red hat. I can't really wear baseball caps when I shoot outdoors and fedoras or these winter caps have always hung around me. I've actually gotten to meet a lot of my Facebook friends in public because they spot me somewhere in Worcester, Boston, NYC. It's a very bold color and my attire doesn't really have to match the hat. What i'm doing by including the red hat with my business cards are training anyone who ends up with this card to eventually be able to spot that exact red hat. Think about it. You have this random card with a red hat, phone, name, wedding photographer and you see a random photographer with the same exact hat. Chances are you are going to come up and say hi and tell me about how you ended up with the card.
I'm going to meander a bit, follow along.
So beyond wedding photography I actually do a number of things. One of those things being web design. When I meet someone who asks for photos or video the first thing I ask is what it's being used for. They tell me they want to put it on their website or Facebook. The next question I ask is to see their website and from there I see their website is angelfire or geocities hosted (antiquated reference, totally worth googling). So from there I talk to them about web design in addition to photos. So I can put togethers someone website pretty easily with a few photos and rearranging information. Here's the other thing I do, consulting work.
What is consulting work as it applies to you? Okay, thats a question being asked to me if that didn't make sense there. What I do is interview a business owner and pull out content to add to their website. Often times while explaining things it leads to other questions which inadvenrtuly conclude with a change in their own business's infrastructure. One of the best questions you can ask someone is "What would this look like if it were easy". It's a question you can ask any business owner. It helps them identify a problem area and provide the easiest solution and then we can work on the actual route to getting there. I also will call out an weak areas in their dealings and suggestions I may have to changing routine.
So I deal with many different businesses and these owners all happen to be around Worcester and Boston and every once and awhile I get recognized in a Starbucks or while on the job shooting somewhere. I'm training everyone as well as brides, grooms to recognize and associate the red hat with Michael Hendrickson, wedding photographer.
I have time.
So hopefully everyone will understand my reasoning a little bit better now. It's not simply a harsh design choice. I've slowly evolved it from the very simple to the more complex. My goal with my cards are to stand apart from everyone and I fear being similar to everyone else will make me blend a little too much. I've spent a few minutes to design some of what everyone's asked for in a business card just to appease some.
I've made a few quick mock-ups of what some think would make a good business card. I've also reverted the size back to a standard business card size. This is not a dig on anyone. This is suggestions i've gotten on the initial thread on Facebook as well as in private messages.
Okay. So here's my final design. I did put some thought into this. If you've read this entire blog then hopefully you've fell on my side of the wall.
Jillian & Jarrod
Jillian & Jarrod at Revere Beach. Engagement shoot. www.unitymike.com wedding photo
Spent a little time on Revere beach and afterwards we got some Italian subs at New Deal Fruit.
How to be a successful photographer.
Want to be a successful photographer? The key to success is pretty simple, this is the speech I give everyone who asks me how to make money as a photographer or how to become a professional photographer.
So I just spent the past hour writing this blog out and decided that It dragged on too long. It didn't have a point or it touched on too many. I'm going to make this clear, simple and short. I have given this speech to multiple people who ask me how to get into photography. I get asked quite regularly to take people on as an assistant or to bring them to a wedding i'm shooting or show them how to make money with photography. This is what I tell them.
If I was a painter, a mason or made money doing carpentry I would pour all of my efforts into it. I would have the best brushes, watch videos on painting, try out different canvases, learn to make my own canvases. I would make sure everyone knew I was a painter, I might even have my own studio space just to paint. I have all the coolest painters clothes, aprons, gloves, hats to keep my hair out of my face. I have a cool logo that lets people know i'm a painter with my name in it and website. I would also write about my paintings, enter them into shows. I would make sure I was on all social medias and I would pay someone to scan or get copies of my paintings online to share with everyone. I would make shirts and broadcast what I do. Everyone would want to come to me to have a painting done because they know i'm a painter because that's all I talk about. You could find all the books on my shelf have a common theme, painting. My instagram would feature my own paintings and a link to my website which has my work and also ways to purchase my paintings. I also would love to go to Meetup.com gatherings to meet other painters. My good friend is also a painter from Boston and we talk a few days a week on the phone and he does some things similar to me and some different things from me but we both love painting regardless. We regularly talk about how to price our work and what people will pay for it and what's fair and how to treat people who don't pay. I would also be doing some work for charity with my paintings, maybe a themed project to help support a group, cause or person. When I do charity work, that gets shared on social media and talked about and every once and awhile my name will get thrown out to a commissioned painting or a series that someone will auction on. I love to go see famous painters speak as well and I always check in to whatever place i'm at to brag about my painting related activities.
If you truly love what you do and want more of it then show the world. Focus all of your efforts on it, leap without looking, live without the money and success and know that it's coming and it will. I'm where I am right now because i've made sacrifices with my time, money and relationships. I have had multiple people over the years tell me that it won't work and that you can't make money being a photographer. When I hear this all I can think of is how sweet it will be when i'm sleeping in or in a foreign city while they are scheduled to be sitting in a cubicle in front of a computer for the foreseeable future.
I love what I do and wouldn't change a thing. I wouldn't have the friends I have, the life I have without buying that first camera, without shooting that first wedding, I regularly take all of my profits and roll them back to equipment costs and take work off and go on a "vacation" where i'm just taking photos so I have interesting stuff to share on social media. I also give up time with friends and family to spend with strangers taking their photos.
In the end i'm doing something important, i'm capturing memories that someone will have forever.
Part One - Prep - The four part wedding photographer.
The four part wedding. Don't look at it as a whole, break it into pieces and work on those pieces one at a time. Here's my first part of the blog, prep.
So shooting a wedding sounds like a lot of work, partly because it is. I break my clients wedding day down into four different sections which help me concentrate on the moments and not the entirety of the day at all times. Included in this breakdown are some awesome tips which will help your clients fall in love with you.
First part: Prep
This is where everyone is getting ready, getting prepped for the day. The brides maids are first on the docket, getting hair and make-up done. Mimosas and bagels are usually plenty if not sandwiches and cheese platters. The details are still in the air, who's swinging by this place and picking up that or who has the keys to the hotel room and lots of fun hectic stuff.
I like to use this time to hang out and get to know the bridesmaids better, after all we'll be spending the day together. I typically set up my laptop in a corner or somewhere out of the way (I'll talk about this more soon). I bring in my camera equipment and take a walk around the location. I usually give everyone a heads up that I'll be taking photos. Typically everyone will say to me that they don't have make up on and to wait, I usually shoot them down by telling them about how good the before and after is going to be. The ladies usually look just fine, in the case that they don't it's usually because they've had a wild night.
I like to ask how everyone knows the bride and typically parents are there too and will sometimes have fun and embarrassing stories to keep the mood light and fun. I always accept food offered and you should too. Imagine if you made some awesome sandwiches or cookies and offered it to someone and they looked at it and then back at you and said no. I know we're not always in the mode for certain foods but this is a nice little gesture that they are giving you so run with it. So if there are kids in the wedding which commonly they are then I suggest giving them a little bit of attention. I usually let them use my small mirror less camera for a little bit or hold my big camera if they are sitting down. Once I let them play with my camera they are usually more apt to give me those smiles later in the day.
So I'm shooting candids of the the ladies getting ready and chatting. I'm taking photos of the kids that are running around or the mother who's making phone calls to make sure everyone is on their way or other details. Once I have enough photos I go back to my laptop. I download my current photos and pick through them for a few minutes. Now I get to show the bride and bridesmaids and family some previews. I'm showing them how awesome they look and once that happens everyone starts to relax a bit more because they now have the understanding that I kick ass with a camera.
So all this controlled chaos is happening and there are only so many photos you can take of everyone before it starts to feel invasive. This is a great opportunity to get those wonderful detail shots. The dress is usually near by as well as shoes, flowers and the rings sometimes.
I'll take the shoes and dress somewhere more pleasing to the eye, a tree or more groomed room of the house or location. The rings I take macro shots of and the trick to never losing them is using my pinky finger, I'm not always the prettiest ring model but I've never lost any rings in my care. The flowers I typically place in a tree or on a stone wall or sometimes just a nice table in the backyard. The shoes I will sometimes pair with the dress and can be hung anywhere.
So the bridesmaids should be wrapping up with hair and make-up. The bride is always final when it comes to that stuff, we want her makeup and hair to be nice, fresh and ready for the big moment. So I usually get photos of the hair process which is done first and then make-up. I like close-up photos of lipstick being applied and eye liner being dressed on as well as photos of her hair. The hair dresser usually likes having these photos too as well as the make-up artist. Now is the moment of truth, you need photos of the guys!!!
So I've saved the guys section for last and theres a very good reason for it, it only takes them a few minutes to get ready. I usually save them for last or get to them first. I don't do the whole relaxed thing of sitting around and waiting for them. The guys aren't into the entire photo process sometimes so it's much easier to stage them. I'll have the guys get dressed and then they can always take off the clothes afterwards if time allows.
So here's a list of shots that I like to cover. I sit the groom down and have him get his shoes on, this of course is after he has his pants on. I have the groomsmen help each other with ties, bow ties, shirts and jackets. These allow for some tender moments between everyone. I'll also do some of them joking around and then maybe some photos of them on their front steps if it's at their houses or some photos with mom and dad. This all happens very quick because it's all staged. My main focus is on the bride because it's her big day and her moms big day as well because she's been waiting for this for a long time. This is fairy tale time and we're part of it.
So thats the first part of the photos, make sure to get photos of all the chaos too. Next part is the ceremony and i'll have that posted soon.
Word of mouth marketing
How do you advertise? I stick to word of mouth and Facebook. Do I make $200k a year, no. But am I shooting weddings and loving what I do. I'll always have people brag to me about how much money they spent on their marketing campaigns, online and print. I don't worry about that right now, for now word of mouth is amazing.
So powerful is word of mouth marketing. Now, that's not to say that I wouldn't love to have billboards and TV ad's and radio marketing. It's just that it can be an unknown when investing in different types of advertising. I could spend $2000 on advertisements in a wedding magazine or put my ad on a placemat in a local restaurant. The problem is I don't know if thats the route for me yet.
Right now I spend a few hours setting up automated posts for my Facebook and some paid ads on Facebook. The total cost is usually $10 a month at most. In the past 3 weeks i've successfully booked 6 weddings! All of this has been from referrals and friends of friends seeing this in their news feeds. I've gotten this many weddings at roughly no cost to myself but my time. Most of my weddings also come from friends, family and people I meet along the way.
I do have my friends who pay to have advertisements and marketing campaigns and kudos to them. I just can't swing a few thousand dollars on a hunch or some data. For now I will stick with the tried to true of word of mouth and Facebook.
There's no better advertisement than a friend or someone you know saying to someone else "you gotta talk to my friend Mike, he's an amazing photographer"