First posting
This is for wedding professionals. DJ, Photographer, Videographer, Hair & Make-up, Florist, Venue, Justice of the peace (any one performing a sevice at the wedding). Don’t steal the thunder from the newly married couple. Let them have first posting in regards to the beautiful photos i’ve just done. I explain myself better in the blog vs. this little summary.
Imagine if it was your wedding and the photographer, dj or make-up artist got to announce to all your friends and family (that night or the day after) that you got married and share the most iconic photos (the professional ones) with everyone before you got to announce it?
One of my favorite things to do with my photos is to share them. That means with bride & groom, venue, dj, florists, hair & make up. But i’ve found that I have to provide a little context of how and when to share these photos. I’m making this post because I have had vendors take the initiative and post anywhere from a single photo to dozens of my professional photos of the bridal couple before the bride and groom have had a chance to arrive home and unpack from the wedding day.
Give the bride & groom (groom & groom, bride & bride) first posting (explaining further). That doesn’t mean you can’t post photos of the wedding day or night. This just means that you don’t tag them the first few days or so. You want to give the bridal couple a chance to announce to the world (friends, family) that something big went down (their wedding). When I make my initial posting about the wedding day i’ll usually post one or two of my favorites and tag the venue, quick little excerpt from the day and that’s about it to start. Once I see the bride and groom are posting days later or a week later thats when I allow myself to tag them on social. Remember that due to some social media privacy settings if you do tag them then all of their friends and family will see it in their newsfeed before they’ve made it public.
The night of the wedding they will expect their friends and family to post photos of where they are, tagging the lovely couple and including selfies and shots of the two at the alter. The following day they’ll still receive photos from friends and family on their social media, they’re riding high with all these posts. The two might make a post thanking everyone (sometimes vendors, I love it when this happens), this is when a formal photo is uploaded of their choosing or dozens of photos put up. The two have spent months, a year or two planning this big day and now they get to revel in all the likes, praises, congratulatory talk that one expects and accepts for just a tremendous day; don’t ruin it for them by taking away any of that thunder.
So now that the official photos are up and the bride and groom (groom & groom, bride & bride) have made it clear the they’re married, now you should tag them. I usually like to wait until after I see posts on their end dying down. I like to give them their due fifteen minutes of fame. I know that it won’t get lost amongst a sea of cell phone photos during the week of the wedding. This is a post i’ve wanted to make for awhile. It’s hard to explain to someone in person about when they should post and why. I’ll summarize it briefly below in simpler terms for ease of use.
If I’ve given you the link to the teaser photos for the wedding, it’s because I want you to have them, I want you to use them. You don’t even have to tag me in them (although I do love it when you do. You don’t even have to ask permission beyond this point).
Wedding day: Thank the bridal couple, tag your business, maybe a selfie with them or a cell phone photo
Following day: Thank the bride couple, tag your business, maybe a selfie with them or a cell phone photo. A professional photo without tagging them, tag your business, venue, other vendors
After you see the newly married couple posting the professional photos: You’re golden, post whatever you would like at this point and tag them.
Hope you’ve enjoyed this post and will take it into consideration when you make posts in the future. I only put this together because it’s really hard to explain to someone who might be in the same room as the bridal couple about how they can use my photos (I give everyone the link to the teaser photos, I want everyone to win)
This is not a post dictating what to do with my “art” (shudder). I don’t have enough time to police all of my photos and patrol Facebook for infractions. This is just me saying “let the bridal couple enjoy their fifteen minutes of fame”.
Corvid-19 update
I won’t be canceling any of my weddings or engagement shoots. I am however ready to take on any new business from those who are unable to. A majority of what I do can be at a safe distance. Even my meetings have been switched to Skype & FaceTime. Most current weddings into April have been canceled by venues and those brides and going to be looking for new dates and hopefully i’ll have your date later in the year open.
First off, I don’t have the Corona virus.
If you’re a current bride or groom: I won’t be canceling any of my weddings or engagement shoots. I am however ready to take on any new business from those who are unable to. A majority of what I do, can be at a safe distance. Even my meetings have been switched to Skype & FaceTime. Most venues aren’t choosing to cancel dates but have mandated to do so by the government. Feel free to give me a call when rebooking with a venue and I can let you know on the spot if I have your date available. Try and work with multiple dates from a venue if possible. More likely to be able to stick with you through all this with more options.
I am currently under self quarantine. I spend the majority of my day currently thinking about what I’ll eat and when and which YouTube video i’ll watch along with that. I’m also keeping busy by organizing, editing, sorting and building infrastructure as well as marketing. This shut down of the American way of life has affected me the same as everyone else, unexpectedly. I’ve always been somewhat prepared for extended stays at home. As a wedding photographer I have to wait for my payday. I don’t ask for money up front or portions of it leading up to a wedding. I couldn’t imagine the pain of being a photographer with a canceled wedding who has to give back a large retainer or deposit. So because of not taking money before a wedding I usually am stocked up on toilet paper, soaps, cleaning supplies and food. This only meant that when I went to the store to pick up a little extra last week it wasn’t imperative and more luxuries I was partaking in; sweets, meats and salty foods.
I depend on weddings to make payments to all my bills from mortgage down to my Spotify premium account (I just can’t stand those commercials). I have yet to see any cancellations from any of my forty four brides and grooms. I’ve already shot a half dozen weddings this year with the majority set to begin at the end of April. I’m looking forward to getting back to normalcy and keeping myself nice and healthy in the meantime; taking my vitamins, exercising, resting and waiting. This post is more to let my current brides and grooms know that i’m not planning on going anywhere, fleeing to the Corona virus free island off of Massachusetts. If you have any worries, then just call of course.
I’m not going to go much further into how bad it could get or what’s already happened because of this shut down. I’ve seen too much of that on Facebook as it is and don’t need to contribute, it’s bad. I’m just waiting for the spring, summer and time to pass so I can get back to doing what I love. I feel terribly for those who are going through financial hardships as well as the mental. There’s so many businesses i’ve seen who I thought were rock solid that are being hit so hard. Some laying off employees temporarily and others struck with the possibility of having to close permanently. Those of you in the beauty industry and food industry that interact with people directly have lost their income abruptly and I wish the best for you. I hope this is all over as quick as it came.
Stay safe and #StayTheFuckHome
Here’s some of my favorite photos i’ve taken at weddings.
Business cards and why mine is the best.
So I posted the design of my new business card and everyone had great feedback on it. I wanted to write about my design choices a bit more and explain myself and not have it get lost within the thread. So here's some of my marketing choices and design choices wrapped up together. This blog has cost me two Venti Cafe Mochas from Starbucks btw.
Here's a few business cards i've put together. You can see the evolution of my design.
Brace yourself for a long winded rant about my business cards. You kinda asked for it... those were a lot of Facebook comments.
So Zazzle who I typically use for my business card had a little bit of a trimming mishap when producing my cards. They upgraded some of their behind the scenes editing software and it ended up pushing some of my text outside the cut lines. So this mishap meant they took care of me with credit and that allowed me to go back and readjust the cards. Additionally the thickness or weight of the card was so thick that during the cutting process the sheets shifted slightly. I had text very close to the edge and it showed any slight deviation. I only noticed it while dropping off a set of business cards.
I do want to preface this all with Zazzle is awesome. I've used other companies and I really have had good experiences with this company. The customer service is always top shelf. There has been times where I've made a mistake and other times where they've made a mistake. They have humans who work there and it turns out humans can make an occasional mistake, totally okay with that. I've had soo many people message with me various other companies that they use and I have to decline the help because I really do love this company and the fact that I have everything all ready and designed for print here. So with this current mishap Zazzle took care of me and just recently sent me an additional box of cards which was done unpressured and just a show of appreciation. So I ended up with double the amount of cards. I've been using Zazzle since I started my photography business and it's nice to have a steady supplier like them.
So I've put this out to my friends on Facebook, the designing of my card. I was mostly looking for feedback on my red hat that I want to include. I've spent a lot of time designing my card to stand apart from everyone else. Typically everyone does the same exact thing. Name, Phone, E-mail, logo and maybe a slogan. Think about how many business cards look exactly the same.
The design of my business card has been the same with minor adjustments over the past five years. One side is always a large image of my logo, large enough to read if it's on the ground or a table. I've chosen the chubby size cards instead of the standard for two reasons, it stands out and doesn't fit behind other cards nicely. The second reason is it's different, it's usually been a tear-proof material which is always an interesting challenge to my clients to tear it up.
So I appreciate everyones input for the cards. Some of the advice I totally understand. Use a beautiful image you've shot, use this font, why is the phone number so big. This is not a card which I've put together quickly. It's been made to stand out from the pack. A thousand cards will probably last me most of the year. Brides and grooms who typically end up with my card end up with it because they are in my office. Most people are finding me on Google, Facebook, Instagram or a random phone call. If these were being used for a wedding expo I would probably have something a bit different.
One of the biggest things with photographer is everyone happens to use a camera aperture for a logo (myself included, guilty). So I changed my logo a year or two back to something a littler bit more reflective of who and what. It now includes the words wedding which is my focus. I also have the dot come in the logo as well so now I don't have to do any additional dot come references elsewhere in the card. The main goal of my card is for it to stand apart from everyones no matter what business's card it's next to. My business name was believe it or not an AIM handle back in 1996 which was unity1818. Unity is an Operation Ivy song, not a Queen Latifah jam. It ended up as a placeholder for my website because I eventually needed one. Unity happens to work as a name for a business name but unity photography is actually taken by another photographer named Ken who I've actually met in real life. Anyways the reason I mention this is logos are hard and also very much essential to pull together a website, business card and any branding you may want to do. I didn't get to do anything cute like Two cranes photography or jumping cat photo. I based mine off a teenage Aol Instant Messenger name.
The giant phone number is something that takes people a second to grasp sometimes. I've had lots of people pick it up and say what is this and then it clicks. Then I have a few different sentences fit above, in-between and below the giant phone number. So whoever has already picked up my card because they don't understand the giant numbers at first and now they're reading all these sentences i've put on my card which is done is a very small font. So they've spent anywhere from fifteen seconds to twenty seconds reading this side of my business card. I just times myself doing it from picking it up and skimming through everything.
TEXT LISTED CURRENTLY ON MY BUSINESS CARD
Follow me on Twitter, Instagram, Pinterest, Google+ and Facebook. Visit my website to find all my social media links.
Wow, this is a very impressive business card. Thank you, I agree. If you find this impressive then wait until you see my photos.
The number on this card is my phone number. Please visit my website to send me a more formal message.
Don't lose this card. Int has your future wedding photographer's contact info on it.
There is a rhyme to my reason.... is that even a saying?
So think about how long it takes for you to usually comprehend information on anyones business card. You look at a logo, an address maybe, hours possibly, phone and e-mail. I've already gotten almost twenty seconds of someones time. I've told them where they can find my social media links. I've directed them to my website to send me a message. I personally don't like a random e-mail from someone with a simple sentence "HOW MUCH" "WHAT ARE YOUR PACKAGES". So I love to direct people to my website where I have a proper contact form and more importantly all the information. I've also included a little bit of my humor by saying how impressive the business card is. If you didn't get what the numbers were or skipped over the numbers in favor for a full sentence then it's explained here with the above text. I've also told them how important the card is and not to lose it, it has your future wedding photographers info on it. Okay, that last sentence is a little cocky but it's cool, I know I rock.
So if you found this card and and saw all this information you would be able to get a quick snippet of who I am, personality wise possibly. As a wedding photographer i'm the person you'll have the most contact with during a wedding day. I'm literally with a bride all day long give or take some distance. The big thing I try to convey when I meet a bride and groom is the attitude of easy going. I'm very easy going, in fact most of my meetings i'm wearing that red hat and a hoodie. More meetings happen in the winter time. I'm also friending all of my brides and grooms on Facebook at some point. Since i'm spending the entire day with someone it totally benefits me to keep them in a good, relaxed and happy mood. Some of that comes from the informality of most of my approaches. I have brides contact me at eleven at night with a simple question or on Facebook on a Sunday afternoon. I'm very accessible and I make sure the bridal couple knows this. My goal is to have it feel like a friend is shooting your wedding.
With my current design i've chosen to remove some of the text to focus more on branding myself with my favorite object, a red hat. Affectionally worn for the past six years solid or so. I'm regularly recognized everywhere for this hat. Currently it's a red winter hat from American Eagle but i've also had many other variations of this red hat. I can't really wear baseball caps when I shoot outdoors and fedoras or these winter caps have always hung around me. I've actually gotten to meet a lot of my Facebook friends in public because they spot me somewhere in Worcester, Boston, NYC. It's a very bold color and my attire doesn't really have to match the hat. What i'm doing by including the red hat with my business cards are training anyone who ends up with this card to eventually be able to spot that exact red hat. Think about it. You have this random card with a red hat, phone, name, wedding photographer and you see a random photographer with the same exact hat. Chances are you are going to come up and say hi and tell me about how you ended up with the card.
I'm going to meander a bit, follow along.
So beyond wedding photography I actually do a number of things. One of those things being web design. When I meet someone who asks for photos or video the first thing I ask is what it's being used for. They tell me they want to put it on their website or Facebook. The next question I ask is to see their website and from there I see their website is angelfire or geocities hosted (antiquated reference, totally worth googling). So from there I talk to them about web design in addition to photos. So I can put togethers someone website pretty easily with a few photos and rearranging information. Here's the other thing I do, consulting work.
What is consulting work as it applies to you? Okay, thats a question being asked to me if that didn't make sense there. What I do is interview a business owner and pull out content to add to their website. Often times while explaining things it leads to other questions which inadvenrtuly conclude with a change in their own business's infrastructure. One of the best questions you can ask someone is "What would this look like if it were easy". It's a question you can ask any business owner. It helps them identify a problem area and provide the easiest solution and then we can work on the actual route to getting there. I also will call out an weak areas in their dealings and suggestions I may have to changing routine.
So I deal with many different businesses and these owners all happen to be around Worcester and Boston and every once and awhile I get recognized in a Starbucks or while on the job shooting somewhere. I'm training everyone as well as brides, grooms to recognize and associate the red hat with Michael Hendrickson, wedding photographer.
I have time.
So hopefully everyone will understand my reasoning a little bit better now. It's not simply a harsh design choice. I've slowly evolved it from the very simple to the more complex. My goal with my cards are to stand apart from everyone and I fear being similar to everyone else will make me blend a little too much. I've spent a few minutes to design some of what everyone's asked for in a business card just to appease some.
I've made a few quick mock-ups of what some think would make a good business card. I've also reverted the size back to a standard business card size. This is not a dig on anyone. This is suggestions i've gotten on the initial thread on Facebook as well as in private messages.
Okay. So here's my final design. I did put some thought into this. If you've read this entire blog then hopefully you've fell on my side of the wall.
Hoodie and winter cap.
Meetings should be casual. Imagine if you went into a bank to discuss a mortgage which is a very serious matter. If the person across from you was wearing similar clothes to you and was able to sit there and walk you through the process of a mortgage wouldn't you feel a bit more confident and relaxed? That's what I think at least. When I meet a bride and groom I want them to be relaxed and honest with me so that I can give them the best price possible and also get to know them a little bit quicker because I'm going to be spending an entire day with them later in the year.
Have you ever been forced to wear a tie or dress shoes. Sure, you look good in them and it looks good from a clients perspective. But is it really necessary?
Whenever I meet with a client I usually am dressed as comfortably as I can be. I have sneakers on, a hoodie and my favorite winter hat. This is just something that has worked out very well for me. By dressing down I think I might be giving our meeting a little less high stakes feel and more relaxed vibe. My clothes don't sell me as much as my reputation and my photos do. In ten years and countless clients i've only had one objection to my clothing and that was from a single guest who was a bit oppositional and probably just had a bad day. Most of my clients are dressed in their everyday lounge clothes and the occasional Sunday best but ninety five percent are dressing comfortably so why would I be?
My meetings are also the same as my dress, very informal and relaxed. I'm not pitching to anyone as much as i'm casually interviewing a couple to see if we're a good fit. I usually ask a dozen or two questions and click through a couple hundred photos. Spotify is playing a modern wedding playlist and the bottles of water are flowing.
The first question I have for any couple even before they meet with me is their wedding date. I often have people who get to me a week or two late and I'm not able to shoot their wedding. But in most cases I have the date open and we end up meeting. My office is in the second floor of Gerardo's Italian Bakery, it's a long story of how I got there. I have my books, some forms and a big tv to show my portfolio.
I do have a set package but I regularly adapt it to the couple sitting in front of me. The biggest thing for me is to be fair. I can't charge someone who has fifty people coming to their wedding the same I would charge with two hundred people coming. If I have an easier day ahead of me then the price can reflect that. I walk you through a typical wedding day which is usually from hair and makeup all the way to the last dance. Now you probably weren't interested in any books but I'll show you a few anyways. They're not as expensive as you thought in the end, most times.
So there is three things I hear from every bride and groom. We're really relaxed, our wedding is informal and unique, we're on a budget. I agree to all of these, you don't even have to tell me in fact. I'm going to capture beautiful memories regardless of budget or if you're a ball of stress. I like hearing about peoples visions for their weddings.It's easy to match someones enthusiasm about their weddings because I really am excited to shoot weddings.
By the end of the meeting I run across the price and I've gotten enough information to build a contract. I don't need an answer right now, i'm not a monster. I hope that we clicked and I leave the ball in their hands.
By the end of the meeting you never saw my dress shoes and we might have had on the same exact hoodie so you know we both have amazing taste. I send off an e-mail later in the day with details of our meeting and a contract with some instructions attached with it.
Hope to have you booking your wedding with me in 2018. Have a great day / night. :)
My favorite place to work.
It's hard working from home sometimes, instead I choose Starbucks. While i'm there I pay for the coffee, wifi usage and I have a time limit to work before I'm that creepy guy on his Facebook in the corner. I always tell my friends, peers, clients about my chosen work place.
So being a wedding photographer means I don't usually have a studio. Most of my work is done on site or at a church. So my office is my home, my apartment, sometimes sitting on my bed. So while being home for so much time working on things I am presented with many distractions. There is the awesome Tostino's frozen pizzas that I love to cook, hot showers to be taken, my cat that needs to be played with and cleaning to be done.
So most of the time when there is work to be done, I choose to go elsewhere. My choice is usually Barnes & Noble or Starbucks. I like these places because It feels like I have a time limit of sorts, i'm paying to be here. it works like this, I pay around $5 an hour to sit and work on my computer. That price of course comes from the delicious fancy coffee drinks that I love to consume.
In fact, right now.. I'm sitting in a Starbucks in a very comfy brown leather chair writing several blogs. So if Starbucks reads this, I am open to endorsement deals.