It's not a Trump hat!
So if you haven't seen my Facebook yet then you don't know the yuuuge news. I have a new hat, a red hat, like i've always worn, except.. it has white lettering. Make Mike great again, he's always been great. So the problem with the new hat is Donald Trump also wears a red hat. I guess the big difference will be my ability to write and speak full sentences without using small words and big small hand movements. Okay, enough writing, go and read.
Okay, I recently got some new unitymike.com gear. That's what i'm going to call it I guess, unitymike.com gear. Just so you know, it's expensive, FUBU expensive. These shirts, hats are not H&M prices.
Okay, so let's get where we're going. I happen to wear a red hat all the time, well almost all the time. When it's spring, summer or anywhere where it's hot out i'm not wearing a red winter hat. Which you may think of as my luxury items which are not readily available to the great public. Recently I wanted to rock a red hat when it was spring, summer or generally hot out, I couldn't; too hot. I decided I need a summer version of my hat and soon.
So while I was in Hawaii I wandered into a LIDS, which for those of you not in the know, it's a hat store. Quick side not, I was wearing a Worcester "Fuck Yeah" T-Shirt from Worcester Wares, the person who actually designed the outdoor mall where we were happened to notice my shirt. This architecture guru or designing genius has actually designed the Greendale Mall and the Solomon Pond mall as well as dozens of other malls, anyways... small world.
So back to the story, I checked out some red hats, black hats and ended up getting both. So now i'm going to crap on LIDS for a second. This chain wanted the price of the hat, plus fifty dollars to create a DST or EMB file (embroidery file) and then twelve dollars to put my logo on a hat. So for a single hat it would be a little north of eighty dollars. So I decided to curt the system a bit and have the embroidery file made elsewhere. This is where I want to praise Fiverr.com. I was able to have my logo made back into a vector file, it's been awhile so why not sharpen that up. I lost my original logo file and have been working off a lesser quality version. So once that file was nice and sharp I found someone on Fiverr that would create this embroidery file for the high cost of five dollars. At this point i'm home on the mainland in Massachusetts. I made my way to the Auburn Mall to meet with the embroidery artists who are experts at putting a hat on a machine and hitting a button. This is literally what they do. So now i'll throw some praise back at LIDS. The first three hats that I brought them got destroyed while attempting my logo. A quote of around an hour turned into two hours and then turned into me swinging back later in the day to find no progress made. This doesn't sound like much praise yet, i'm getting there. So the next day I show up around eleven thirty or so and there is all three of my hats with varying degrees of mis-stiching. The kid working there assured me that the machine was now fixed and he just walked into this, I did not doubt him in the least. So again I was quoted around twenty minutes per hat and thirty minutes later I realize that they do not understand estimates.
Okay, praise time. My hats came out awesome, they did start from scratch for the new hats. They hats fit good, they look good with one exception. The exception is it's similar to Donald Trump's hat, Make America Great Again. Okay, two things; America was never not great and secondly I've been rocking a red hat longer. I am not a trump supporter at all, so much not a support in fact that when I type out trump and it doesn't auto correct the capitalization of his name.. I don't even go back and fix it. So two second rant, watch the news, watch his press conferences, watch what he's doing in office. I want him to do good and stand up and do the job, but I doubt that's going to happen.
So i've had too many people comment on the fact that it looks like a Trump hat and I guess i'll have to get over that little aspect of my hat. I like it because it's a strong looking hat. I know it will eventually get dirty and crappy and i'll have to stop wearing it, but until that day comes.
Business cards and why mine is the best.
So I posted the design of my new business card and everyone had great feedback on it. I wanted to write about my design choices a bit more and explain myself and not have it get lost within the thread. So here's some of my marketing choices and design choices wrapped up together. This blog has cost me two Venti Cafe Mochas from Starbucks btw.
Here's a few business cards i've put together. You can see the evolution of my design.
Brace yourself for a long winded rant about my business cards. You kinda asked for it... those were a lot of Facebook comments.
So Zazzle who I typically use for my business card had a little bit of a trimming mishap when producing my cards. They upgraded some of their behind the scenes editing software and it ended up pushing some of my text outside the cut lines. So this mishap meant they took care of me with credit and that allowed me to go back and readjust the cards. Additionally the thickness or weight of the card was so thick that during the cutting process the sheets shifted slightly. I had text very close to the edge and it showed any slight deviation. I only noticed it while dropping off a set of business cards.
I do want to preface this all with Zazzle is awesome. I've used other companies and I really have had good experiences with this company. The customer service is always top shelf. There has been times where I've made a mistake and other times where they've made a mistake. They have humans who work there and it turns out humans can make an occasional mistake, totally okay with that. I've had soo many people message with me various other companies that they use and I have to decline the help because I really do love this company and the fact that I have everything all ready and designed for print here. So with this current mishap Zazzle took care of me and just recently sent me an additional box of cards which was done unpressured and just a show of appreciation. So I ended up with double the amount of cards. I've been using Zazzle since I started my photography business and it's nice to have a steady supplier like them.
So I've put this out to my friends on Facebook, the designing of my card. I was mostly looking for feedback on my red hat that I want to include. I've spent a lot of time designing my card to stand apart from everyone else. Typically everyone does the same exact thing. Name, Phone, E-mail, logo and maybe a slogan. Think about how many business cards look exactly the same.
The design of my business card has been the same with minor adjustments over the past five years. One side is always a large image of my logo, large enough to read if it's on the ground or a table. I've chosen the chubby size cards instead of the standard for two reasons, it stands out and doesn't fit behind other cards nicely. The second reason is it's different, it's usually been a tear-proof material which is always an interesting challenge to my clients to tear it up.
So I appreciate everyones input for the cards. Some of the advice I totally understand. Use a beautiful image you've shot, use this font, why is the phone number so big. This is not a card which I've put together quickly. It's been made to stand out from the pack. A thousand cards will probably last me most of the year. Brides and grooms who typically end up with my card end up with it because they are in my office. Most people are finding me on Google, Facebook, Instagram or a random phone call. If these were being used for a wedding expo I would probably have something a bit different.
One of the biggest things with photographer is everyone happens to use a camera aperture for a logo (myself included, guilty). So I changed my logo a year or two back to something a littler bit more reflective of who and what. It now includes the words wedding which is my focus. I also have the dot come in the logo as well so now I don't have to do any additional dot come references elsewhere in the card. The main goal of my card is for it to stand apart from everyones no matter what business's card it's next to. My business name was believe it or not an AIM handle back in 1996 which was unity1818. Unity is an Operation Ivy song, not a Queen Latifah jam. It ended up as a placeholder for my website because I eventually needed one. Unity happens to work as a name for a business name but unity photography is actually taken by another photographer named Ken who I've actually met in real life. Anyways the reason I mention this is logos are hard and also very much essential to pull together a website, business card and any branding you may want to do. I didn't get to do anything cute like Two cranes photography or jumping cat photo. I based mine off a teenage Aol Instant Messenger name.
The giant phone number is something that takes people a second to grasp sometimes. I've had lots of people pick it up and say what is this and then it clicks. Then I have a few different sentences fit above, in-between and below the giant phone number. So whoever has already picked up my card because they don't understand the giant numbers at first and now they're reading all these sentences i've put on my card which is done is a very small font. So they've spent anywhere from fifteen seconds to twenty seconds reading this side of my business card. I just times myself doing it from picking it up and skimming through everything.
TEXT LISTED CURRENTLY ON MY BUSINESS CARD
Follow me on Twitter, Instagram, Pinterest, Google+ and Facebook. Visit my website to find all my social media links.
Wow, this is a very impressive business card. Thank you, I agree. If you find this impressive then wait until you see my photos.
The number on this card is my phone number. Please visit my website to send me a more formal message.
Don't lose this card. Int has your future wedding photographer's contact info on it.
There is a rhyme to my reason.... is that even a saying?
So think about how long it takes for you to usually comprehend information on anyones business card. You look at a logo, an address maybe, hours possibly, phone and e-mail. I've already gotten almost twenty seconds of someones time. I've told them where they can find my social media links. I've directed them to my website to send me a message. I personally don't like a random e-mail from someone with a simple sentence "HOW MUCH" "WHAT ARE YOUR PACKAGES". So I love to direct people to my website where I have a proper contact form and more importantly all the information. I've also included a little bit of my humor by saying how impressive the business card is. If you didn't get what the numbers were or skipped over the numbers in favor for a full sentence then it's explained here with the above text. I've also told them how important the card is and not to lose it, it has your future wedding photographers info on it. Okay, that last sentence is a little cocky but it's cool, I know I rock.
So if you found this card and and saw all this information you would be able to get a quick snippet of who I am, personality wise possibly. As a wedding photographer i'm the person you'll have the most contact with during a wedding day. I'm literally with a bride all day long give or take some distance. The big thing I try to convey when I meet a bride and groom is the attitude of easy going. I'm very easy going, in fact most of my meetings i'm wearing that red hat and a hoodie. More meetings happen in the winter time. I'm also friending all of my brides and grooms on Facebook at some point. Since i'm spending the entire day with someone it totally benefits me to keep them in a good, relaxed and happy mood. Some of that comes from the informality of most of my approaches. I have brides contact me at eleven at night with a simple question or on Facebook on a Sunday afternoon. I'm very accessible and I make sure the bridal couple knows this. My goal is to have it feel like a friend is shooting your wedding.
With my current design i've chosen to remove some of the text to focus more on branding myself with my favorite object, a red hat. Affectionally worn for the past six years solid or so. I'm regularly recognized everywhere for this hat. Currently it's a red winter hat from American Eagle but i've also had many other variations of this red hat. I can't really wear baseball caps when I shoot outdoors and fedoras or these winter caps have always hung around me. I've actually gotten to meet a lot of my Facebook friends in public because they spot me somewhere in Worcester, Boston, NYC. It's a very bold color and my attire doesn't really have to match the hat. What i'm doing by including the red hat with my business cards are training anyone who ends up with this card to eventually be able to spot that exact red hat. Think about it. You have this random card with a red hat, phone, name, wedding photographer and you see a random photographer with the same exact hat. Chances are you are going to come up and say hi and tell me about how you ended up with the card.
I'm going to meander a bit, follow along.
So beyond wedding photography I actually do a number of things. One of those things being web design. When I meet someone who asks for photos or video the first thing I ask is what it's being used for. They tell me they want to put it on their website or Facebook. The next question I ask is to see their website and from there I see their website is angelfire or geocities hosted (antiquated reference, totally worth googling). So from there I talk to them about web design in addition to photos. So I can put togethers someone website pretty easily with a few photos and rearranging information. Here's the other thing I do, consulting work.
What is consulting work as it applies to you? Okay, thats a question being asked to me if that didn't make sense there. What I do is interview a business owner and pull out content to add to their website. Often times while explaining things it leads to other questions which inadvenrtuly conclude with a change in their own business's infrastructure. One of the best questions you can ask someone is "What would this look like if it were easy". It's a question you can ask any business owner. It helps them identify a problem area and provide the easiest solution and then we can work on the actual route to getting there. I also will call out an weak areas in their dealings and suggestions I may have to changing routine.
So I deal with many different businesses and these owners all happen to be around Worcester and Boston and every once and awhile I get recognized in a Starbucks or while on the job shooting somewhere. I'm training everyone as well as brides, grooms to recognize and associate the red hat with Michael Hendrickson, wedding photographer.
I have time.
So hopefully everyone will understand my reasoning a little bit better now. It's not simply a harsh design choice. I've slowly evolved it from the very simple to the more complex. My goal with my cards are to stand apart from everyone and I fear being similar to everyone else will make me blend a little too much. I've spent a few minutes to design some of what everyone's asked for in a business card just to appease some.
I've made a few quick mock-ups of what some think would make a good business card. I've also reverted the size back to a standard business card size. This is not a dig on anyone. This is suggestions i've gotten on the initial thread on Facebook as well as in private messages.
Okay. So here's my final design. I did put some thought into this. If you've read this entire blog then hopefully you've fell on my side of the wall.
What a photographer's day is like.
So I thought this may be interesting to some of you out there. Being a photographer is awesome but most of it is the hustle. You have to work your butt off and throw stuff at the wall and see what sticks. On top of that is communicating with anyone who you may come across on social media, phone, e-mail, text message or smoke signals. It's being proactive and taking risks at times and other times playing it safe and doing things by the book and also knowing the difference of when to do which. A typical day in most full time photographers lives means being flexible and nimble. Here's what a typical day looks like for me, give or take a few details.
Wow, you take photos for a living, that's soo cool. It must be awesome traveling and making your own schedule. Did you get to eat that after you took the photos! Wow did they pay you to fly there and take photos of that? That's an awesome camera, it must have cost a lot. You have that many lenses.
So I get a lot of the same things repeated to me time and time over. People remark at how amazing and fun it must be to do what I do. But the fact is, it is. But... taking the photos is really only ten percent of what I do. Marketing, post processing, phone calls, e-mails, spending money on things that are and aren't tangible as well as hoping clients make their way to you if you're doing everything the correct way. I'm going to run through some of the basics of what I do and dive into some of it and gloss over the other parts.
I do get to make my own schedule. I wake up whenever I want, in fact I don't even set an alarm anymore. I just happen to wake up as soon as the sun comes up and my brain automatically activates and goes back to whatever I should be working on or left off on. When I wake up it's a shower, slide on my stylish clothes and Apple Watch and off to Starbucks to have a Venti Cafe Mocha. I wear the same red hat everywhere I go so that i'm easy to find, recognize and meet. I also wear a unitymike.com t-shirt on the off chance that someone wants to talk to me about hiring me. On my way down to Starbucks i'll call my photographer friends and we bitch to each other about the business. We all run into the same problems, clients who don't want to pay, clients that we're still waiting for them to pay and the clients that say they can pay less somewhere else. This topic is rehashed every few weeks or months as time dictates. This photographer friend and I will talk sometimes several times a day. We run numbers by each other and situations to get another perspective. We also share a lot of information such as negotiation tactics and we talk a lot of gear.
Once at Starbucks I sit down and play on Facebook. I have my noise canceling headphones on which are absolutely necessary to focus on tasks. So, when I say play on Facebook I really mean sort through my business page's messages or posts and find people who have tried to contact me. Clients contact me through, text message, phone calls, Instagram, Google+, my personal Facebook page, a Facebook thread or my Facebook business page. While on Facebook I'll also post a link to my website which I really need people to visit. I'm also taking a nice selfie photo or photo of my drink. I need likes, I need people to follow me and be remembered when they or their friends get engaged. Some of my marketing strategy is to go exciting places, eat amazing food, have fun experiences and share these. Facebook's algorithm will note if someone hovers over a photo a bit or clicks on something you posted and adjust it so you show more often in their newsfeed. This means when I post things people are seeing it. I write out a blog or two to put on my website because it actually boosts me up in Google, makes my SEO a little bit better. I also schedule a post or two for my Facebook's business page. I sort through my photos on my computer and pull out a few photos and send them to my phone so that I can post on Instagram a little bit later. The Instagram photos will have to include a nice description, location and some relevant hashtags.
I send a few e-mails, responding back to anyone who has asked me anything. I'm very prompt with this. If I have an e-mail from a potential bride and I don't answer with in short few hours they will move on to the photographer who does answer. My futuristic tech that I wear around my wrist is not so much to show off a toy as it is used to get e-mail notifications and text messages. I hate staring at my phone for any length of time.
I have to swing by my office to drop off some flyers that came in. I straighten out my office which comes at a nice discount. Other people have been in my office to use my giant tv. I clean up desk, arrange everything for new clients coming in. My forms are getting a little low in stock and I have to sit down and revise and reprint a new stack. I keep adding more to my forms to help me. While at my office I also have to visit with my landlord of sorts to go over his projects and what he needs done. I help out where I can.
I have to take a drive to a clients house now because they need a family portrait. Everything is loaded into my car, lights, camera, action. I head to the clients house where I set up, pose, photograph and repeat half a dozen time with various locations on their property. We have a good time, i'm paid and now everything needs to be packed up and brought back home and deconstructed back into it's case. On my way back home i'm calling a client of mine who I help out at their office. I do everything from ordering supplies to photo and video and web design and consulting work. I check and see if they need anything or if theres anything upcoming that I need to get ready for. Nothing to do there, so no problem.
I'm having clients in my car later in the week which means that my car which is also used to transport gear from Maine to Florida is nice and clean. Also, earlier I got a good deal of dirt in my car because the clients driveway was muddy. So wiping the seats down, vacuuming, sorting the contents of my trunk space as well as topping off fluids are on my to do list either today or another.
During lunch I may eat at my dream place, Coney Island Hot Dogs or go down to The Fix. I'm going to pig out and enjoy it. I've earned it. I've been up since seven working on things. During lunch i'm browsing on Amazon looking for little things that I've been putting off ordering and finally plunge into my wallet to accommodate myself. I also take any phone calls during my lunch time throughout the week. My phone rings about a dozen times a day with clients and also telemarketers. I can't tell the difference between a safe number and unsafe number because local numbers have been bought up to get a better hit rate. The reason I mention this is I get to go to my favorite places to eat but a majority of the time my food gets cold. I don't let calls go to voicemail when possible because no one wants to wait and I also depend on clients coming in regularly. I still manage to take photos of my food which more often than not leads to my food losing it's ideal temperature.
After lunch I'm beat, worn out and ready to quit. I usually take a nice two hour nap or more. This is interrupted by the occasional phone call and I also wake up at some point and roll over and check my phone for reciprocated e-mails from clients. If I get a call from a bride or e-mail from a bride my goal is to set up a meeting asap, that means later in the day or early the next day or whenever they want. Once I'm awake I recharge again with coffee and a snack. I'm editing photos now for a gig I shot the night prior. I've spent a little part of the day making sure I have everything backed up, previews loaded and basic adjustments made across the board. I get a phone call from a print shop saying the custom frames I ordered are in, i'm still waiting to be paid for them by the client. I have to head over and pick them up and then notify my client they are in and softly nudge them to be ready to have their wallet ready. In case of any questions I have to go back to my computer and dig up the original invoice I sent them. I have several invoices out in fact totaling enough to pay my incoming bills, rent, subscriptions, insurance.
I'm also waiting on my insurance agent to find me a more affordable insurance for my gear which I pay almost two hundred dollars a month for. I pace around my apartment, straightening things out, organizing my equipment and staring at my giant three by four foot white board. I regularly fill this board up with upcoming tasks, notes, reminders and dates. Anything that i've taken a note for has to be put into my phone and computer for redundancy, thats on my to-do list. I put on my nice Bose noise canceling headphones and pace around my apartment conquering small and mundane tasks to the bigger ones. I have a phone call to make and I spend thirty minutes circling my couch talking to a bride and narrowing down a meeting time. I have to cross check my calendar with a list of weddings to make sure I have time to meet later this week and have her wedding date free. She can meet today in fact which is wonderful. This was a good phone call. About seven or eight times a year I get a phone call from a bride who loves my photos and she's very excited to meet with me and then tells me her wedding date. I cross check her wedding date and i'm already booked. I have a couple go-to photographers which I send brides that I cannot take. I'm careful who I send brides to because it will fall back on me if anything goes wrong. I send most of my brides to a photographer friend out in Boston.
I head to my office for the second time today, I'm early. I turn on my tv, my apple tv, bluetooth speaker, set Spotify to modern wedding playlist, set up my Macbook to connect with the TV and get the form out and write out all the information I have at the moment. She should be here any minute, okay ten minutes ago, thirty minutes ago, text, phone call, nothing. I get a text message letting me know she'll be late. I've now been here for an hour and it's dark out by now. She arrives, we hit it off and I go through my entire pitch, I feel good about it. I head home and after dinner I sit and write up a contract and send a follow up e-mail regarding our meeting and everything we talked about. I don't know if she's going to go with me or not. I don't typically do follow up messages because it can easily put someone in that awkward position of saying they're going with someone else but thanks for... you get the idea.
I'm now uploading photos from the gig I shot the day prior. There's a lot of photos going up so It throttles by data which means Netflix and Hulu won't work on my TV. So shower and head back to my TV to be reminded of this. I end up sitting at my computer browsing through Facebook's newsfeed and get lost in Instant Karma videos on Youtube. I'm also kicking myself to be productive still at eleven at night. I'm making a circuit between my workstation where my Macbook and main computer are to my white board looking for more tasks to finish. I write a few more things on my board that need to get finished. There's a lot of things that just require sitting and writing or following up with people about projects. The rest of my time is spent sitting on my couch with my cats swiping through Bumble to meet someone. It's hard to meet someone when you're schedule is composed of the entire day and night. Basically this app leads into a huge time suck of non productivity which re-guilts me into a productive whirlwind.
Sleep either can be wonderful because i've accomplished so much or terrible because I still have so much to accomplish. I've disallowed any news on Trump before bed because that makes my sleep even worse. The best part of my day though is having my cats follow me onto my bed and lay next to me. They have no idea what I've done today or the day prior no matter how many times i've tried to explain it to them. That's a very calming thing, two little cats who's day tomorrow is packed with sleeping and eating. Maybe i'm in the wrong profession.
So this is exactly how any day goes for the most part. The details may change, some days are less and some days are more. The tasks are different but each day I get thrown a puzzle and have to put it together. If I ever clear my white board of things that I should be doing that I feel uneasy and anxious because there is something I can be doing and I have to figure that out asap. There is no rest. But the best part of any of this is whenever I want I can take the day off. I can shut down and do nothing. But most every single day goes from seven in the morning to past midnight. It means I can take a vacation wherever I want on a moments notice but I also better keep a watch on social media and e-mail during that.